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This site dmccrystal.com had the following on the web page, "Welcome to Dermot McCrystal and Co." We observed that the webpage said " We provide comprehensive and professional services in areas including audit taxation, accounts preparation and management consultancy." It also stated " The firm was set up by Dermot McCrystal in 2000 and it now has a compliment of three professionally qualified accountants, together with trainees and office support staff, enabling us to provide a complete and comprehensive service to all sectors of the business and professional community." The header had Dermot Crystal as the highest ranking keyword. It was followed by Dermot J McCrystal, Dermot McCrystal, and Dermot J Mc Crystal which isn't as ranked as highly as Dermot Crystal. The next words the site used was DermotJMcCrystal. McCrystal was also included but will not be seen by search engines.